In today’s competitive food market, a “good product” is no longer enough. Consumers have long been curious about where the doner kebab they buy comes from, how it was produced and according to what standards it was processed. This is where these certificates in particular become an invisible but effective sales representative for your brand.

When a customer picks up your doner kebab and sees a BRC or IFS logo on the package, he or she understands many things without you having to say anything. The messages that this package sends at that moment are:

“This product is safe.”
“This brand is professional.”
“This manufacturer is inspected and registered.”
“This doner has been produced in a system, not randomly.”

In the same way that a halal logo appeals to the Muslim consumer, organic labels such as PL-EKO-09 have a direct impact on health and environmentally conscious consumers. In this way, certifications become part of your marketing language. And this language is calm, simple but persuasive.

Certified products have the following advantages in the rotary market:

They find shelf space more easily in wholesalers.

Restaurant chains prefer you with confidence.

These products create loyalty in the end consumer.

They open doors for exports abroad.

To summarize: Producers who believe in the quality of their product do not hesitate to certify it. Because undocumented quality is a secret that only they know. Certificates tell this secret to the whole world.