Today, the turnover in the doner kebab market in Germany is estimated at around 7 billion Euros. With such a turnover, the doner kebab is far ahead of McDonald’s and Burger King. Together, these two fast food chains generate an annual turnover of around €6 billion.

This means that despite their solid infrastructure, well-established marketing strategies, high capitalization and years of market dominance, independent doner kebab kiosks in Germany have managed to outsell global giants such as McDonald’s and Burger King. Today, those who open doner kebab kiosks earn a monthly turnover of between 15,000 and 40,000 Euros.

After years of establishing a permanent place for itself on the streets of European cities, doner kebab is now appearing on the best lists of global gastronomy platforms. The most recent evidence of this rise is announced every year by TasteAtlas, the world’s leading flavor map. In 2025, doner kebab, this time with tombik doner, will top the global rankings.