Doner kebab is no longer just a beloved street food in Turkey – it has become a favorite across nearly every corner of the world. Especially in European countries, this dish has established itself as one of the strongest representatives of the gastronomy sector and has earned a permanent place in international cuisine. In many parts of Europe, doner has even surpassed local specialties and outshined global fast-food icons like hamburgers, becoming a true cultural phenomenon.
Today, Germany even considers doner a part of its own national cuisine and has developed various marketing strategies to reinforce this image, even claiming the invention of doner as its own. To understand why Germany has adopted such an approach, it is enough to look at the numbers.
The Global Triumph of Doner
The doner market in Germany has reached an estimated turnover of around 7 billion euros, surpassing the combined revenues of McDonald’s and Burger King. Independent doner shops have managed to outperform these major fast-food chains despite their strong infrastructure and financial power, with average monthly revenues ranging between 15,000 and 40,000 euros.
Rising from the streets of Europe to global gastronomy rankings, doner kebab has become an international brand. In the 2025 list published by TasteAtlas, Tombik (Gobit) Doner ranked #1 among the “World’s Best Sandwiches.” Additionally, Iskender Kebab secured the 26th spot on the “World’s Best 100 Dishes” list.
This success stems from doner’s versatile serving styles (wraps, tombik bread, over rice, etc.) and its universal flavor balance. Today, doner shops are widespread from Germany to Japan. Rankings published by platforms like TasteAtlas show that the global prestige of Turkish cuisine is rising and that a new era has begun.
The Future of Doner: Where Tradition Meets Innovation
The global popularity of doner kebab continues to grow rapidly. Consumers around the world are increasingly looking for authentic yet convenient flavors. At this point, brands like Dost Food show how traditional Turkish tastes can be reimagined and introduced to the world.
Through its investments in sustainable production, high-quality ingredients, and advanced freezing technologies, Dost Food carries the true spirit of Turkish cuisine to every corner of the globe – in every single slice of doner.
From Berlin to Tokyo, the irresistible aroma of doner now tells not just a culinary story, but a cultural one – a story that began in Turkey and has spread across the world.
And thanks to pioneering brands like Dost Food, this story continues to grow – one perfectly grilled slice at a time.
Dost Food: Bringing Authentic Turkish Doner to the World
One of the key companies shaping this international success story is Dost Food. The brand stands out by combining traditional Turkish craftsmanship with modern production standards. With its many years of experience in meat processing and doner production, Dost Food has become a trusted name in Europe’s food industry and a true ambassador of authentic Turkish flavor.
